Who We Are

Our entire staff maintains a culture of excellence and creativity, always finding the most effective and efficient way to fulfill the organization’s vision and goals.  North Shore was the first company certified to AS6081. Our turnaround time increases due to the knowledge and experience of our quality inspectors in both our New York and Singapore certified testing and logistics facilities.

We are a woman-owned, WBENC certified business headquartered in New York and Singapore. Learn more about the people that continue to make us a leader in our industry.

Social Responsibility

North Shore Components cares about our local communities. We provide computers, monitors and networking equipment to the Restoration & Revival Center so that people who have fallen on hard times can work on resumes to become employed again in the community. We also donate clothing, bedding and small household items throughout the year. During the holidays, our team volunteers their time to provide gifts for less fortunate children in the community at the Restoration & Revival annual holiday luncheon.

Cheryl Ruggiero Co-Founder & President

Cheryl Ruggiero

Co-Founder & President

Cheryl Ruggiero, Co-Founder & President, started in government in the area of business operations. This is where she realized opportunities existed to provide services that the defense department would require. She launched North Shore Components in 2001 out of her home and now owns her own 10,000 square foot plus facility.

Cheryl’s organizational skills and her drive to innovate have kept North Shore Components on a steady upward pace. Today, the company is a leader in counterfeit mitigation. Her interest in technology has led to her acquiring cutting-edge inspection equipment and implementing workflow automation systems to improve efficiency and quality control.

Cheryl has created a diversified and enriching atmosphere for the employees as she continues to invest in training and knowledge enhancement. She believes employees who feel comfortable at work, confident in their ability, and are made part of the organization’s success will ultimately serve the customer better.

Cheryl’s commitment to North Shore Components customers, employees and quality focused business services drive the philosophy of the company. She says, “Our goals are to stay on the cutting-edge of our industry, offer the absolute best product and provide the most stellar service to our customers. We do this with excellence because we operate as one cohesive, high-powered team.”

North Shore Components has been growing steadily since 2001 into the most notable and trusted electronic components source in the industry. Cheryl is proud to lead the team that has been responsible for North Shore Components Inc.’s exceptional performance to date.

Joseph Ruggiero Co-Founder & Chief Executive Officer

Joseph Ruggiero

Co-Founder & Chief Executive Officer

Joseph Ruggiero, Co-Founder & Chief Executive Officer, leads the North Shore Components team with clarity, steadfast dedication and professionalism. He believes employees deserve to work in a clean, modern environment and have access to cutting-edge tools that will enable them to deliver stellar service and authentic products to the customer.

Joseph started in sales in 1998 and was the top performer within 1 years’ time. By 2000 he was generating over $2.5 million in gross profit annually for the company he was employed at. It was then that Joseph and Cheryl decided to start North Shore Components

Joseph is a trend setter and has developed keen instincts for the best available technologies in the electronics industry. He strives for excellence in everything he does. He monitors the component industry with vigilance and is a leader in the fight to eliminate counterfeiting. He is consistently reviewing customer score cards for areas of improvement and watches for trends by paying careful attention to supplier questionnaires – all in an effort to remain a leader in the industry.

Joseph believes in what he calls “an extreme level of service and commitment to the customer.” He has a clear vision of the future of the component industry where intelligent automated work flow systems greatly reduce human error and metrics-driven processes increase efficiency and customer satisfaction.

Joseph Ruggiero has created a company that plays a leading role in the industry. It has a solid infrastructure, cutting-edge automation systems, modern hardware and software programs and a quality inspection area that exceeds industry standards. All of these assets offer the customer quality service and consistency while maintaining a superior level of service.

John Cronin Chief Operating Officer

John Cronin

Chief Operating Officer

John Cronin, Chief Operating Officer, has a measure of professionalism rivaled only by his innate intelligence and trustworthiness.

He brings his 30 years of experience and knowledge of the electronics industry to every interaction he engages in. John started as a warehouse manager in 1983, moved to purchasing management in 1985 and spent 8 years as Director of Global Procurement at PartMiner Inc. John has a degree in Business/Finance, has attended many Young Presidents Organization training seminars, Harvard Business training events and industry specific courses such as Lead Auditor Training for AS9100 and SAE’s Implementation of AS6081. His never-ending quest for knowledge and experience in electronics helps him drive the employees of North Shore Components to exceed customer requirements and deliver stellar customer service.

He has a natural ability to inspire and empower those employees who report to him and gain the trust and confidence of those he works with. John is intelligent, trustworthy and dedicated to serve in respectful and subtle ways while always maintaining his professionalism. His focus on customer satisfaction, corporate excellence and employee achievement are the keys to his leadership at North Shore Components

Steven Sim General Manager, Singapore Operations

Steven Sim

General Manager, Singapore Operations

Steven was an entrepreneur who started his own company in 1993 with 2 persons dealing in PCB Design work. Over time he grew the company to a 400-person full fledge PCBA operation which provided a one stop solution for customers from initial PCB Design to final box build. Steven managed practically all aspects of the business including hands on running of the SMT/Wave Machines to ensuring customer deliveries were always met.

In the year 2006, he sold the business to a US based MNC which specialised in Security and Medical Products. Steven continued working for them and grew the business from $6M to $100M in the span of 8 years.

During his time there, he was holding different titles, multi-tasking much of the time to provide his experiences/expertise to the company from HR, Sales, ERP system implementation, Program Management and during the last 7 years fully in Supply Chain and Logistics.

Steven was responsible for almost $60M of purchases across the globe with teams in Malaysia, Indonesia and China meeting stringent customer demands. Over the years, he has gained a vast knowledge of the supply base in Asian regions.

With his In-depth knowledge of the supply chain, OEM/CEM markets, his hands-on approach and his determination to provide the highest level of commitment to meet all of the customer’s requirements,

Steven has proven himself as a true leader in the industry.

Soh Hui Ling Senior Quality Assurance Manager - Singapore

Soh Hui Ling

Senior Quality Assurance Manager, Singapore

Hui Ling joined North Shore Components as a Senior QA Manager in March 2019. She been working in Original Design Manufacturing and Contract Manufacturing for the past 23 years. She has assisted companies in developing, implementing, and maintaining their QMS requirements. She has been actively conducting supplier audits and working on developing and improvement activities.

She is a certified ISO9001 and ISO13485 lead auditor, AS9100 and TS16949 Internal auditor and a qualified VDA6.3 process and VDA6.5 Product auditor for automotive industries. She also a trained IPC-A-610D Certified IPC Trainer (CIT) Acceptability of Electronic Assemblies.

Tony Hefflin Global Sales Director

Tony Hefflin

Global Sales Director

Tony brings his strong belief in integrity, customer focus, quality and operational excellence to the Sales Director role for North America and Europe. He joins North Shore Components with 23 years of electronics industry experience.

Tony started out as an OEM buyer. He was quickly promoted to senior buyer overseeing a 100 million- dollar inventory with a mix of 4 product lines. After joining independent distribution, Tony rose quickly through purchasing and into a leadership role. From 2013-2015 Tony was the managing director in Penang, Malaysia. In this role Tony oversaw all operations supporting purchasing, sales, quality, and government compliance. He was instrumental in growing sales in both North America and Asia Pacific.

Besides sales and purchasing, Tony brings a strong background supporting counterfeit mitigation. He has worked with multiple entities assisting in writing processes and procedures supporting counterfeit electronics mitigation including assisting the Malaysian government in their efforts to document counterfeit mitigation procedures supporting the Northern Corridor Region.

Lisa Grana Operations Manager

Lisa Grana

Operations Manager

Lisa Grana joined North Shore Components management team in May of 2013 as Purchasing Manager. Lisa brings 20 years of purchasing and management experience in electronic component distribution at PartMiner Inc. to North Shore Components. Her ability to share her knowledge and experience to improve the customer supply chain experience is a great asset to our company and our customers. The knowledge Lisa brings to North Shore Components of the OEM/CEM markets and her total dedication to customer satisfaction and the integrity of the Purchasing Department is fundamental to our future growth and customer relations.

Lisa’s excellent leadership skills and ability to manage employees make her a valuable team leader. She has proven to be an important pillar in the foundation that makes North Shore Components a leader in the industry.

Lisa is a graduate of Baruch College and has a Bachelor’s degree in Business Administration. Her positive attitude and her high level of commitment will ensure that our customers receive the Stellar Services they deserve.

Rich Negin Lead Engineer

Rich Negin

Lead Engineer

Rich Negin began his career as an Electrical Design Engineer and spent over 10 years designing military and aerospace systems. With that knowledge base, he entered the semiconductor industry, initially as a Field Application Engineer, and progressed through various sales, sales management, and marketing management positions.

Rich joined North Shore Components, Inc. in 2013 as an Account Manager and based upon his strong engineering background, transitioned to Lead Engineer. He has a wealth of knowledge regarding electrical testing requirements related to counterfeit mitigation testing. Rich ensures that all North Shore Components customers receive the testing they require and that all tests have been completed correctly and the results are valid.

Rich currently oversees all testing performed by outside resources, acts as technical liaison with customers assisting them in creating electrical test plans and consults on account management, quality, and in-house testing.

Rich holds both Bachelor of Engineering and Master of Science degrees in Electrical Engineering.

Scott Hagland Display Products Manager

Scott Hagland

Display Products Manager

Scott Hagland started his career in purchasing and quickly moved up to operations management at various electronic distribution companies. Scott managed his own display firm which he ran successfully for close to 20 years.

Scott now brings his 30 plus years of experience in managing all aspects of worldwide sourcing, which includes the buying and selling of display related products, to North Shore Components, Inc. His history of global sourcing, product knowledge and procurement management are great assets to North Shore Components, Inc., their employees and their customers.

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